We started as an online retailer in 2003. Our aim was always to bring unique and successful international products and introduce them to the Australian market.

One of our very first products was the Amazing Miracle Blanket. At the time we stocked a handful of baby wraps but after about 12 months it was glaringly obvious that the Miracle Blanket was in a league of it's own. After the dozens and dozens of e-mails from appreciative new parents we approached the Miracle Blanket about making it available in Australian retail stores. Unfortunately due to numerous events this goal was not to be realised until 2008. By now we had been selling this product for over 5 years and built our business on it with a range of over 100 different products.

Early on we also fell in love with the CloudB Sleep Sheep. It was also a best seller but had other companies representing it within Australia. By the time we got the opportunity to take on this wonderful range they had introduced the magnificent twilight collection plus other friends.

We are so proud of these two brands and very so thankful that we have been selected to represent them.

Our small team work tirelessly to make these products available in every baby shop around Australia. They are the perfect combination making great sales for retailers and offering great quality products at terrific value for parents.

Moving into 2010 we aim to find many other unique, practical and beautiful products for new babies and families.